I help consumer startups
turn guesswork into growth
👋 Hi, I’m Alan
I’m a data-driven product growth expert with 10+ years of experience scaling B2C startups. I connect the dots between Product, Data, and Marketing, to help startups uncover & pull their most impactful growth levers.
If this sounds like you…
B2C startup w/ product-market fit
>$5M in annual recurring revenue
Growth feels slow or stalled, and new effort isn’t translating into outcomes
Unclear unit economics, or how goals tie into revenue
Throwing more marketing dollars, new features, or other spaghetti at the wall won’t fix the problem.
I provide Product Growth as a Service 📈 bringing clarity to your growth strategy across conversion > activation > retention:
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Focused engagements to diagnose where growth is constrained, align leadership on high-leverage opportunities, and reset execution around what matters.
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Shortcut long hiring cycles–I’ll be an embedded leader and oversee execution on high priority growth initiatives in days, not months, while helping build out your team.
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Designed for leaders who want a trusted thought partner to pressure-test decisions, avoid common growth traps, and stay focused on what will actually move the business.
My Highlight Reel
+100%
YoY revenue growth in business vertical | Ro, Healthtech
+25%
Increase in average revenue per user | Skillshare, Edtech
10x
Subscriber base over 2-year period | Squarespace, SaaS