I help consumer health startups
grow with speed velocity

👋 Hi, I’m Alan

I’m a data-driven product growth expert with 12+ years of experience scaling consumer startups. I operate at the intersection of Product x Marketing, helping startups convert & retain high value customers and drive predictable growth.

Trusted By:

If this sounds like you…

  • B2C health startup w/ product-market fit

  • $5M+ annual recurring revenue

  • Growth feels slow or stalled, and new effort isn’t translating into results

  • Unclear unit economics, or how goals tie into revenue

Throwing more marketing dollars, new features, or other spaghetti at the wall won’t fix the problem.

I provide Product Growth as a Service 📈 bringing clarity to your growth strategy across conversion > activation > retention:

  • Focused engagements to diagnose where growth is constrained, align leadership on high-leverage opportunities, and reset execution around what matters.

  • Shortcut long hiring cycles–I’ll be an embedded leader and oversee execution on high priority growth initiatives in days, not months.

  • For leaders who want a trusted thought partner to pressure-test decisions, avoid common growth traps, and stay focused on what will actually move the business forward.

Explore Services

My Highlight Reel

+100%

YoY revenue growth in business vertical | Ro

+25%

Increase in average revenue per user | Skillshare

10x

Subscriber base over 2-year period | Squarespace

  • Alan is deeply customer- and data-driven, and his work delivered measurable impact across multiple business areas.

    Jessica Prager
    SVP Product @ Ro

  • Alan went above and beyond... deliverables were much more contextualized than we often see with consultants.

    Justin Larkin, MD
    Chief Product Officer @ Sprinter Health

  • Alan consistently brings structure, clarity, and thoughtful rigor to every project he touches.

    Tina Wu, MD, MBA
    Founder, Chief Medical Officer @ various startups

  • Alan provided grounded and thoughtful insights that helped us make headways for our fundraising round.

    Arian Razzaghi
    Founder, CEO @ Dearest Care